At the start of any creative project it is extremely important to record the client’s objectives, understand their brand and to highlight the benefits of their product over the competitors. Creating an effective display starts with a well-defined brief. We have modernized how briefs are taken by asking clients to fill out a quick web form which asks the important questions.

Upon receiving your creative brief, we will conduct a feasibility assessment based on your requirements and budget. Soon after, we will be in touch to iron out all the specifics and grab any details we may have missed. We will advise of any associated design work costs. This can be a good opportunity to brainstorm a few ideas before we start on the design.

We begin the creative process by sketching out ideas and generating simple 3D block models. This is the quickest way to respond to briefs and is a valuable stage to ensure both the client and designer are thinking on the same page. Once a solid direction has been established we then refine the design in accordance with materials, fixings and manufacturing techniques available.

Rendering is the process of creating a photo-realistic image from a 3D model. Textures are applied to each 3D component to replicate real-world materials and finishes. We then setup a virtual environment to cast light onto the model, this produces shading and reflection which gives the model depth and realism. We begin test renders while making adjustment to material and lighting settings to help describe the features of the design. Finally, we adjust the position of the virtual camera to capture the models optimum viewing angles for the presentation renders. This results in highly photo-realistic images that accurately depict the appearance of the manufactured product. Accurate rendering helps to eliminate any doubts concerning the designs visual impact and effectiveness, we take great pride in the high standard we have set.

Once a design satisfies the clients expectations, we begin locating a supplier. Rendered images and technical drawings of the POS are sent to manufacturers for quotations. Manufacturers are chosen based on the construction materials and production techniques chosen for the project. We focus on the quotation that aims to deliver the best result for the given budget and work with the manufacturer to find ways to minimise costs.

Design for manufacture is the process of engineering a concept to facilitate the manufacturing process and to reduce the cost associated with it. This allows potential problems to be fixed in the design phase which is the least expensive place to address them. We work closely with the selected manufacturer to seek out the most efficient way to build the POS without compromising its overall look or function. We refine the design and deliver the final production quotation along with prototype costs to the client.

Although the concept design may look good on paper, prototyping is an essential step in any POS project. It’s necessary for your protection as well as the protection of the manufacturer. It allows us to identify any problems that might have been overseen during the design phase and fix them before production.