Logitech UE Range – Multi-Product Demo End-Cap

PROJECT INFO

Objective

Logitech was allocated endcap space in Dick Smith stores throughout Australia. They wanted to use this space to demonstrate their current UE product range with a bit more emphasis on their latest product, the cylindrical shaped UE Boom speaker. All products would need to be live and allow customers to play their own music through them.

Solution

The endcap display had to accommodate six devices on a tight footprint. The challenge was to give each device its own selling space without looking second-rate or hidden from the rest of the range. After deliberating on ways to present the products we focused on geometric forms.

This geometric style creates a number of platforms for products to sit and large areas for product descriptions. The geometry allows products to be elevated and rotated without blocking the view or function of any product. The UE Boom speaker gains prominence by having a glowing platform. This is accomplished with opal acrylic backlit with blue LED’s. The entire display is constructed from 1.5mm sheet steel cut on a CNC plasma cutter, formed using a CNC bending machine and finished with a powder coat. All components are fixed together with pop rivets for a fast and secure assembly. The original design utilized Bluetooth technology to allow customers to connect and play music from their device but this was deemed unacceptable due to the potential for mischief. The production version was reconfigured to a wired connection. Output to the individual speakers is controlled via a radio dial connected to a switch box, this also activates corresponding LED’s to inform the user which device is live.

Client : Logitech / Australia

Category : Electronics

Build : Semi-permanent In-line

WxDxH : 900 x 380 x 470 mm

Materials : Acrylic, Sheet metal